When it comes to Fashion in Nigeria, DEJAII SIGNATURE is one of the resounding names that take the lead in the Industry. Highly talented individual that has carved a niche for himself through his exceptional collections. This is evident by the high demand for his collections by his crowd in Nigeria and spreading through Africa at large.
Dejaii Signature biologically named as Ayodeji Emmanuel Sunbola was born into a humble home of the Sunbola family with six other siblings.
Dejaii as he is popularly called, graduated from The University of Lagos where he studied Philosophy. It’s kind of strange for one to opt for such a course right? Yea, Dejaii picked interest in Fashion out of his passion to be outstanding among the wide range of competitors in the fashion-forward industry. As fate would have it, he is now one of Nigeria’s finest Fashion brands among other fashionistas. He always gives kudos to everyone that trusted in his skill and exceptionality by presenting them the best of quality from the onset.
Dejaii Signature is deft at both formal and informal couture designs and caters for all stylish individuals irrespective of class or social status, because for them it’s about the style and the finishing. It is also about elegance and not extravagance.
In Nigeria and Africa, the founder and CEO of one of the biggest African inspired Ready to Wear Label, Dejaii stands as the most favorite fashionista to a majority of entertainers and Celebrities far and wide. He has a passion and determination to always provide smashing styles and new labels that speak volume to the world.
The voice behind the latest jersey’s and designs from Dejaii signature and other super brands are targeted towards portraying the upwardly mobile youths and entertainers. Talking about the Dejaii brand, it spreads across every city in Nigeria, Africa, Australia, United State of America, Qatar, and South Africa as a true representation of uniqueness and perfection. The brand “Dejaii” even goes farther to penetrate the hearts and wardrobes of most big men and women, as well as youths and celebrities in Nigeria.
They promise to debut their best underwear (boxers), T-Shirts, Tank Singlet with a wide range of sizes (small, medium, large, extra-large, and double extra-large), uniquely designed to cope with the harshness of the tropical weather, at a decent price. Dejaii signatures range will be positioned by the slogan “Experience Uniqueness”- indicating the never-ending innovative ideas on designs, creativity and customization at a decent price. Dejaii Signatures will take advantage of an already existent structure, experience over the past six (6) years to provide, and an excellent customer-oriented service to grow in the marketplace. Dejaii Signatures’ initial product offerings are for the masses although predominantly male population. It promises to divest after this first year of this latest production to offer other product ranges.
ABOUT DEJAII SIGNATURE
Founded in 2013, Ayodejaii Nigeria Limited provides reputable international clothing brands. The company started with as little as 15,000 Naira (300 RMB) some five years ago and has grown every year since it was founded into a company with a cash flow of about 42 million Naira (840, 000 RMB) in 2019.
The business idea developed when he sold a Ralph Lauren®️ T-shirt for a profit compared to the price of procurement and a single customer requested for and bought five units. The motivation was to look for ten of such customers or two hundred people who would patronize his newly created venture.
The effort paid off and thrived at first largely due to the success of an innovative self-developed strategy which was to create a kind of exclusive club called the Polo Rocker CrewR. The minimum criterion of entry was buying a minimum of three to five Polo Ralph Lauren branded shirts. Members of this crew had benefits that included the following;
- Access to latest releases and special editions of Polo Ralph Lauren products
- Discounted price offering on other products
- Tickets to a members-only exclusive party
Sales skyrocketed and the brand name- Dejaii stores became synonymous with where high-end quality apparels of famous international brands can be gotten. This thus necessitated the offerings of major brands like Gucci, Versace, Fendi, Vans, Louis Vuitton, Ferragamo and a host of others.