The International Air Transport Association has said that ‘Unlocking Value Creation by Putting the Customer First’ will be the theme of the 2022 World Passenger Symposium scheduled to hold in November 2022 in Bahrain.
IATA’s Director-General, Willie Walsh, explained in a statement that airlines without innovative customer-centred approaches would go out of business.
“Like any business, airlines are most successful when they meet customer expectations. Global standards help to facilitate this,” he said.
Walsh added, “The challenge is ensuring the standards keep pace with technology-driven innovations and evolving customer demands.
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“Air travellers expect transparency wherever they shop for fares, other airline products and customised offers. I look forward to discussing how we are making these advancements and more at this year’s IATA World Passenger Symposium.”
Capt. Waleed Al-Alawi, Gulf Air Acting Chief Executive Officer, would deliver an opening keynote address, according to the statement.
“This conference provides a valuable opportunity for the aviation industry to discuss and debate initiatives and standards relating to putting the passenger first. We are very excited to be hosting the IATA World Passenger Symposium and look forward to welcoming the speakers and delegates to Bahrain,” Al-Alawi stated.
The event intends to condense the former digital, data and retailing symposium, the global airport and passenger symposium and the accessibility symposium into a single event to reflect the importance and connectedness of all three elements to the customer experience.