Chivas Regal said it has unveiled four brand ambassadors as part of activities to kick off its “Be Real, Be Regal” campaign.
A statement said it disclosed this during Chivas Mansion party in Lagos.
The statement said, “The four ‘New Regals’ namely Folarin Falana, popularly known as Falz; Daniel Benson, now known as Bnxn; Owoh Chrismathner, also known as Zoro; and Tomi Garber also known as DJ TGarbs were all revealed as the new brand ambassadors of the premium scotch whisky brand.”
Speaking at the event, the Brand Manager, Chivas Regal, Elizabeth Anthony, said, “Be Real, Be Regal” campaign was borne out of the brands’ commitment to continue to inspire the Nigerian ‘The hustle generation’ the older Gen-Z’s and younger millennials to embody the hustle mentality of redefining culture and creating new paths to success.”
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While speaking on behalf of the new regals, Anthony said, “For us, it is about rewriting the rules, living our truth, and inspiring a new generation of achievers to succeed against all odds. We do not walk the path of success; we create our own. We are redefining culture, and we are proud to be Regals.”
Anthony said, “The Hustle Gen are Nigerians pushing boundaries of a traditionally conservative society and increasingly adding cultural players to the global league heading upwards. They are unapologetically successful.”
On the new Regals, she added, “They are a collective of market specific influencers who authentically live the “Be Real, Be Regal” ethos. They are our voice in culture, and they prove our commitment to cultural participation. The Chivas New Regals all embody these attributes and are all very inspirational in their own rights, which is why they were carefully selected to join the Chivas Regal family.”