BY: HighCelebritySquard
Nestle Nigeria and Lagos Business School Sustainability Centre (LBSSC) have announced the
opening of applications for the 2023 Edition of the specialised programme series for
Journalists named ‘Nestlé Advancing Nutrition, Health and Environmental Awareness
through the Media’. Since its inception in 2019, the initiative has equipped over 200
journalists to carry out fact-based reporting on nutrition, health, wellness, the environment,
climate change, and corporate sustainability practices. This year, the training commences on
June 20, 2023.
‘Nestlé Advancing Nutrition, Health and Environmental Awareness through the Media’ is
delivered via a mix of virtual and in-person sessions. The training comprises sessions on
sustainability issues, data analysis, solutions journalism. The journalists are equipped to
effectively communicate and educate the Nigerian populace on global best practices and
lifestyle choices that impact everyday living.
Participants have attested to improved ability to recognise the connection and
interdependence between nutrition and health, sustainability and climate change in the
Nigerian context and the extensive impact they have on individuals, communities and the
economy.
Manager of Corporate Communications and Public Affairs, Nestle Nigeria, Victoria Uwadoka
remarked, “At Nestlé, we understand the importance of the right information in making
nutrition and lifestyle choices that not only ensure a healthier life, but also a sustainable
environment where we can all thrive. We are also aware of the role of the media in getting
information to those who need it most and are convinced that given the right opportunities
and tools, the media can exponentially influence the habits and behaviour of individuals to
imbibe habits that are good for people and good for the planet.
We are therefore delighted to collaborate with the LBS Sustainability Centre to upskill the
media in nutrition, health, wellness and environment knowledge over the past 5 years. This
year, our focus is on reaching journalists across all media platforms who have not had the opportunity to participate in past trainings. We trust that the training will improve the impact
of reportage across more platforms and audiences to drive the desired behavioural adjustments
at scale.”
According to Mrs Orevaoghene Atanya, Head, Sustainability, Lagos Business School, “the
programme curriculum is anchored on Solutions Journalism and is delivered by facilitators
from academia, industry and journalism. The sessions also cover key journalism skill gaps like
research, data-based reporting, writing, data analytics, and presentation. By participating,
journalists get the know-how and expertise to develop compelling stories, editorials, news
video features, documentaries, and podcasts to help promote far-reaching awareness of the
issues around nutrition, wellness, environmental conservation, climate change and corporate
sustainability.”
145 applications have been sent in since the call for entries opened on May 19 for the 2023
programme by journalists interested in reporting on nutrition, health, the environment and
sustainability.
1. Participants can register at https://bit.ly/NHE-MA
2. Journalists who have participated in the past are not eligible to apply.
